Empathy improves teamwork, helps avoid and resolve conflicts and fosters innovation – Katie Paine, CEO of Paine Publishing WHEN it comes to PR, empathy is critical. Only by better understanding of our clients as well as our target audience, can we begin to understand the best route to communicate. After all, how can we understand communications if we do not empathize towards people? Empathy is not required for effective PR; it is an essential component […]

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